What kind of media institution might distribute your media product and why?

What kind of media institution might distribute your media product and why?

We chose two big conglomerate companies Universal and Lionsgate to distribute our media opening due to them being extremely triumphant with a large net worth of $4 billion. Universal is also one of the top 3 conglomerate companies to produce successful synergies, Universal is also known for producing some of the best thrillers for example Psycho, To Kill a Mockingbird and Jaws. One of the most recent thriller films distributed by Universal Studios is 'Split' - a film about a man that suffers with 23 personalities who kidnaps 3 girls. Due to the film company dominating the film industry, the marketing money is spent on making sure the film is being mentioned everywhere they can do this as they afford it (this is usually done through the actors themselves promoting the film and social media pages being made for the film - otherwise known as a cross media convergence.)

Music Institutions could also consider distributing our thriller opening because by doing so this would be a cross-media convergence, this is when two different types of media join together in a synergy to promote the two media's trying to be sold. Take the film "Fifty Shades of Grey" the film had many expectations after becoming a best selling book in 2011, the adaptation which was later released 2015 was the most anticipated film of the year but what was more anticipated was the soundtrack - two of the most profound songs from the album was 'Love Me Like You Do' by Ellie Goulding and 'Earned It' by The Weeknd, these songs created a synergy between universal studios and productions therefore causing both the film and soundtrack to become more successful.Like in the film, the use of a original soundtrack emphasised the hype surrounding the films credibility. Another way film can be linked to the music distribution is Music Videos, in both videos references and clips from the film are interspersed therefore allowing Ellie Goulding and The Weeknd fans to not only watch the film but buy the soundtrack.

Lastly Social Media institutions would distribute our thriller opening through popular social media's such as Twitter, Facebook, Youtube and Instagram. Because of the globlisation that social media's have become in the past decade we are now able to promote products quickly through adverts. It is beneficial to promote through social media as by doing this it creates page activity and viewers,for example a twitter page being made for a new film could create a hash tag that there audience could use to interact therefore showing distribution companies how well a film is doing. Additionally as social media is  broad you cater to all class, age groups and cultural backgrounds which is a pro when needing to hit a large demographic.